Skip to content
B2B Next
Author name

Matthew Stevens

Global CEO at MOI Global

B2B Social Influencer Marketing; the 12-step Insider Guide

February 28th 2021

Article

< 1 min read

blog banner

Influencer Marketing is a hot-topic across B2B and B2C marketing. So, why you should do it, how does it work, why aren’t you doing it already?

Our recent Disrupt Forum, “The Power of Influencers” invited 4 leading B2B Marketing Influencers to divulge their top tips. Here they are in our 12 Step Insider Guide to Social Influencer Marketing.

Interested in finding out more about the Disrupt Forum? Registration is now open for our next event under the topic “The Secret of Social Selling”. 

With thanks to Neville Hobson, Tim Hughes, Thomas Power and Lee Odden for their contributions in February’s Disrupt Forum and the 12 Step Insider Guide. 

Author name

Matthew Stevens

Global CEO at MOI Global

Related content

In the Spotlight with: Shallu Beehar-Sheehan

Article

In the Spotlight with: Shallu Beehar-Sheehan

Influencer marketing isn’t easy on a strict budget. But after a content-savvy campaign that delivered compelling assets, impressive lead-gen and led to an award, we had to ask Shallu, the CMO responsible: ‘How do you make every $ count with an influencer marketing campaign?’
Engaging Gen Z: 8 Tips for B2B Marketers

Article

Engaging Gen Z: 8 Tips for B2B Marketers

Those born in the year 2000 (Generation Z) will soon become the latest wave of B2B buyers. MOI's CPO David Haward shares his 8 top tips to help B2B marketers engage with Gen Z.
Want Head-turning Social Copy? then Talk Like a Human

Article

Want Head-turning Social Copy? then Talk Like a Human

In B2B, you’re often not talking to a huge, faceless audience, but a small pool of key individuals. Copywriter Nick Beaumont gives three ways you can turn heads with your writing.
Turning the Influencer Influenza into Influence

Article

Turning the Influencer Influenza into Influence

Influencer marketing has become one of the most powerful marketing tools. MOIs Marketing Director Laura Nolan shares her thoughts on how to treat the influencer influenza.
Why B2B Should Embrace Social Media

Article

Why B2B Should Embrace Social Media

There's various marketing tactics you can deploy. But using social media to its full potential is something you can't ignore in a digital world. MOI's Marketing Director Laura Nolan explains the importance of social media in a B2B marketing mix.
See all
Chevron

Sign Up